Brand Matchmaking
on Instagram
Connecting creators and brands based on shared values and audience alignment, simplifying the process of building meaningful partnerships.
ROLE
Individual Project
TIMELINE
Nov 2024 -
TEAM
Instagram Creator Ads
SKILLS
Interaction Design
Visual Design
Design Systems
User Research
TOOLS
Figma
Origami
Meet Emma
A creator passionate about sustainable living, spends hours DM’ing brands, hoping one will align with her audience’s values.
Meet GreenBean Coffee
This shop's brand manager is scrolling through endless influencer lists, unsure who to reach out to.
Instagram Brand Matchmaking bridges this gap
Instantly pairing brands and creators based on shared missions, audience interests, and content style.
Creators spend hours manually searching for aligned partnerships.
85% of creators say finding aligned partnerships is time-consuming.
Brands risk wasting budget on mismatched influencers whose audiences don’t connect with the campaign.
72% of brands cite influencer discovery as a top challenge.
PainPoints
The result?
Creators feel unseen,
brands lose resources,
and audiences lose trust in sponsored content.
Key Insights:
Creators wanted partnerships that feel authentic.
Brands wanted a faster, more reliable way to find values-aligned creators.
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User Testing
Interviewed 8 creators and 5 brand managers to uncover core frustrations.
Persona Snapshots:
“I want to work with brands my audience would love — without spending days digging through lists.”
— Interviewed Creator